PPC vs. SEO

by admin on 03. May, 2010 in SEO

The title might be provocative enough, but we are not going to compare Pay per Click advertising (or PPC) and Search Engine Optimization in this article. Instead, we are going to use a different approach in this discussion and see how these two internet marketing tricks can actually work together to create a solid marketing campaign that will catapult your products and services to a whole new height.

SEO and PPC are two different things indeed. If SEO is basing its campaign on refining contents and keywords to make sure your site appears on the first page – if not the top – of search results for the particular keywords, PPC is using paid text (sometimes image) advertising to appear in different spots and attract new customers. Knowing the difference between the two, we can also conclude that both campaigns are designed to target specific market segment as well as demographics.

Now that we know how PPC and SEO are different and similar, it is not hard at all to use the two marketing campaigns to formulate a solid internet marketing campaign and increase unique visits and sales substantially.

SEO is highly effective in attracting customers who are already thinking of getting your product. If you are looking for a pair of shoes, for instance, you will naturally visit Google or Yahoo and use the keyword to find companies and stores selling different brands and models of shoes, right? With your site appearing on top of that search result, customers can easily find you.

PPC, on the other hand, is perfect for attracting a more general market segment. With the right ads, PPC can attract potential customers even when they are not specifically looking for the product or services you are looking, increasing your sales even further.

Read full story • Comments { 0 }

Improve Your Quality Score and Pay Less for PPC

by admin on 26. Apr, 2010 in Tips

Pay per Click or PPC advertising is easy and difficult to manage at the same time. Setting up a PPC advertising campaign is as easy as it can get, but refining the campaign to make sure you get the best results can be a bit tricky to do. There are, however, several keys you can use if you want to make sure the quality score of your PPC campaign constantly improves; that is exactly what we are going to discuss in this article.

The first key to improving the quality score of your PPC advertising campaign is review. Bear in mind that improved PPC campaign quality score means generally cheaper costs, which will make the overall campaign even more beneficial for you. Simply go through the click-through logs and various reports to see different angels of the campaign.

Next, you need to adapt the campaign to suit the latest situation. The market is changing all the time, and continually refining your PPC advertising campaign can seriously make the overall campaign that much more effective. With the right approach, you can actually make your PPC advertising campaign a lot more beneficial with refined keywords and ads.

Last but not least, modify the campaign when you have to. A lot of internet marketers make the mistake of not wanting to modify the grand PPC advertising campaign they have formulated just because they don’t want to go through all the trouble of modifying aspects of the campaign. Although adaptation can keep your campaign in line with the market, modification can actually make your campaign – and of course the product being advertised – stands out and get the right recognition.

Read full story • Comments { 0 }
Increase PPC Conversion Rates

Increase PPC Conversion Rates

by admin on 11. Mar, 2010 in Conversions

Conversion rates are serious issues in the world of Pay per Click or PPC advertising. Conversion rate is often used as benchmark to determine whether a PPC advertising campaign is successful or not. Since it is very important for the advertising campaign to attract customers and increase revenue, increasing PPC conversion rate is very important indeed.

A lot of people actually fine tune their advertisements just to make sure their conversion rate remains high. Although this is not entirely wrong, it is far from being the best practice if you want to seriously increase the conversion rate of your PPC campaign. What you need to do is properly assess your landing page – the page visited after one click on your ads – and make sure it is properly set up.

Yes, conversion rates can be increased by creating effective landing pages. Even when the ads bring customers to your main page, you should always set the page up properly to make sure customers are interested in what they are seeing. A good place to start is the very basic marketing principle, AIDA; the page should be able to capture visitors’ attention on the product or service you are offering, generate interest to make them eager to look for more information, arouse their desire to get the product or service you are offering, and of course persuade them to take action and make the purchase.

With AIDA as your primary guide, setting up the best landing page and increasing your conversion rate wouldn’t be difficult to do at all.

Read full story • Comments { 0 }

Local PPC Listings: Geo-Targeting

by admin on 26. Feb, 2010 in Geo-Targeting

Pay per Click or PPC advertising campaigns have been used by many companies and internet entities for years now. The campaigns are considered highly effective and the overall costs of even the most thorough PPC campaigns are generally lower than other form of advertising. That is why more companies and people are using PPC advertising to promote different things.

Although there are different aspects to talk about when it comes to PPC, this part will only cover local campaigns. If you are selling goods available only to people living in London, for instance, having US citizens clicking your advertisement and increasing the costs of your PPC campaign would be a big waste, wouldn’t it? That is why local PPC listings actually work best in this situation.

You don’t have to worry about complicated process or difficult setups at all, because local campaign can now be set up just as easy as setting up general PPC advertising campaign. There are several features you can use to make you ads appear only to local viewers, but geo-tagging is probably the easiest one to apply.

By simply assessing IP addresses, the PPC advertising host can make your ads appear only for visitors coming from certain areas. All you have to do is specify the right coverage area you would want to cover, and you are all set. People who are opening sites hosting Google’s AdWords, for instance, will only see your ads if they are using London-based IP address. For a more specific campaign, you can opt for more advanced local settings as well.

Read full story • Comments { 0 }

Why Multilingual PPC Campaigns Are Necessary

by admin on 28. Jan, 2010 in PPC Campaigns

In the world of PPC, making sure the campaign implemented is effective at all times is something that must be done thoroughly. There is no use spending thousands of your money only to get several clicks because the PPC campaign used is not effective. If you want to get the best results, the first thing you should do is understand your viewers and target markets.

Keep in mind that the internet is available globally. If you are offering products and services available to global customers, you should also consider multilingual PPC campaigns. It is extremely necessary because English-based PPC campaigns may not work as good with foreign sites, disabling you from reaching potential customers from non-English-speaking parts of the world.

Plus, in the world of marketing the concept of demographic marketing is considered to be one of the most influential weapons to be used. By having multilingual PPC campaigns, your potential customers reading the ads will quickly feel connected to your business as well as products and services you are offering, increasing the chances of having the advertisement clicked substantially.

If you thing managing a multilingual campaign yourself is simply out of hand, you can also hire experts and freelancers to help you. Make sure the person you are hiring is speaking the language as their native tongue to make it easier to formulate effective ads in different languages. That is why professional PPC service providers always have ad writers with different cultural backgrounds to make sure the campaigns they are formulating remain effective.

Read full story • Comments { 0 }